Three products under the SOpharmacy own brand win 1st place in the prestigious international competition “Salute to Excellence Awards”, organized by the Private Label Manufacturers Association (PLMA). SOpharmacy is also the only Bulgarian brand among this year’s winners in the competition.
The Private Label Manufacturers Association (PLMA) is founded in 1979 and it is the only organization of its kind focuses on own brands. It has more than 4500 members around the globe. Established by PLMA in 1986, “Salute to Excellence Awards” aims to honor the most innovative and high-quality products under the retailers’ own brands. All products are reviewed and evaluated by an international jury, and in 2021 over 600 products from 62 manufacturers from 23 countries participated in the competition.
Thus, in the “Baby and Kids Care” category the first-place winner is the bamboo toothbrush for kids, part of SOpharmacy Esstentials series for which the jury’s assessment includes definitions such as “great innovation” and “beautiful product”. With comments “The best product, more of this, back to nature” and “Very good product for an amazingly good price” the jury gave a golden prize in the “Dental care” category to the SOpharmacy’s bamboo toothbrush with activated carbon. The winner in the “Health and Pharmacy” category is SOpharmacy saline solution with the following comment “Excellent concept, multipurpose”.
The awarded products will be presented in December at PLMA’s 2021 “Back to Business World Private Label” international trade show, which will be held in Amsterdam.
The portfolio of SOpharmacy’s own brand includes over 90 products for daily care, vitamins and minerals, probiotics, baby syrups, herbal tinctures and candies, cosmetics, hygiene supplies, baby and breastfeeding care products and more. Some of the products in the series are created according by innovative formulas for the Bulgarian market. The products under the SOpharmacy brand received in 2021 the recognition of Bulgarian patients as one of their love marks.