SOpharmacy is the most loved pharmacy brand of Bulgarian patients for 2021 - Софарма Трейдинг АД

SOpharmacy is the most loved pharmacy brand of Bulgarian patients for 2021

SOpharmacy is the most loved pharmacy brand of Bulgarian patients for 2021 in the 13th edition of the only customer ranking in our country – My Love Marks. Among the finalists are SOpharmacy’s
Own Brand products, as well as the exclusive Skincode brand.

The award for the most loved pharmacy comes after one of the most challenging years for the healthcare sector, which was most severely affected by the COVID-19 pandemic. This year SOpharmacy strengthened its position as a trusted healthcare partner for Bulgarian patients, and the direct customer vote in the My Love Marks ranking confirms this categorically.

Behind the success of SOpharmacy as a preferred pharmacy is the overall understanding of the brand for respect and care. It is embedded in every element of the concept – from the way the layout is built, through the wide portfolio of products, to the role of the pharmacist as a trusted consultant who has the expertise to provide health advice on many uncomfortable conditions. To date, SOpharmacy’s portfolio exceeds over 11 000 products of world-famous brands and niche ones, as well as over 70 products under the own brand. SOpharmacy is an accessible healthcare partner with over 200 outlets in 46 cities and online at www.sopharmacy.bg.

When we introduced the SOpharmacy concept to the Bulgarian market 6 years ago, we promised ourselves that we would work to gain the trust of patients and become their preferred healthcare partner for life. That’s why getting the “The most loved pharmacy” award directly from the customers is the biggest reward for us. This is a dream come true, a recognition of our efforts, especially after such a challenging year”, commented Valeria Vidulova, Executive Director Retail.

Metodiy Peychev, Marketing Manager Retail, accepted the first place award of SOpharmacy in the category “Pharmacies and pharmacy chains”
The SOpharmacy Own Brand award for a finalist in the “Own Brands” category was presented to Pavleta Chamova, Senior Specialist Trade Marketing Own Brand
On behalf of Valeria Vidulova, Executive Director Retail, Metodiy Peychev accepted the “Brand Manager of the Year” award
The Skincode award for finalist in the category “Medical and dermo cosmetics” was presented to Dora Baycheva, Senior Product Manager
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