About us - Софарма Трейдинг АД
Leader in Serbia
Our ambition is to be the leading company in the healthcare sector in Serbia
Our aim is to lead the evolution of the healthcare sector in the country, offering the latest technologies and practices from Europe and the world
Our service
We develop a wide portfolio of products and services and build a strong team to offer the highest level of service to our customers

Our story began in 2015, when Sopharma Trading – the leading trading company in terms of revenue in the Pharma sector in Bulgaria, started its regional expansion, entering the Serbian market.

Today, we are imposing the proven successful diversified business model of Sopharma Trading, which helps us to be among the fastest-growing companies in the healthcare sector in Serbia.

2017 has become a key year for our development, as a result of the acquisition of a majority stake, our family was joined by Lekovit – one of the leading wholesalers of medicines in the country. Thus, united together, we began to build on what we had achieved. 

The results came immediately, and in early 2019, after the acquisition of the minority stake in Lekovit, we consolidated all our operations in Serbia under our corporate brand. To stand by our name was also our kind of guarantee for the promises made. And the biggest of them is embedded in our mission – to drive evolution in the healthcare sector!

Innovation is part of our ambitious nature and has always determined the steps we take. That is why in March 2019 we became the first company in Serbia to make a significant investment in digital services, modernizing the existing online portal  by creating a B2B website – HYBRIS for the needs of customers in the pharmacy market in the country.

At the beginning of 2020, we completed our next big project, opening a new distribution center in Pukovac, near Niš. The total value of the investment is EUR 6.8 mln, and from day one, DC Pukovac has been serving our customers in South-Eastern Serbia. 

Now, bolder than ever, we continue to look to the future with confidence and implement solutions that will contribute to the evolution of the healthcare sector in our country!

Enable our pharmacy market clients with access to portfolio of more than 15 000 products from the most known manufacturers.

Offer complex and broad-spectrum marketing services for manufacturers

Deliver qualified distribution service to all clients on pharmacy and hospital markets in Serbia

The first Wholesaler in Serbia to implement the most modern digital platform for e-orders in the pharmacy market

Own trade and medical teams ensuraing full coverage of our exclusivity brands and partners’ products among our key audiences

“Trusted and honest relations are the foundation on which we build a connection with our customers. We listen to and know their needs and are focused on providing a unique experience at every stage of our relationship. Therefore, in order to meet their expectations, we are developing a wide portfolio of services, both for our clients in the pharmacy and hospital market, and for the pharmaceutical manufacturers and exclusive partners we work with. Our mission is to provide a personal approach, so we have built a strong commercial, medical and trade marketing teams. This is how we have become a preferred partner for our customers!”

Nataša Kankaraš Miladinović

Sales Director
Read More