Management - Софарма Трейдинг АД

Dimitar Dimitrov
Executive Director of Sopharma Trading Group and member of the Board of Directors

Dimitar has been the head of Sopharma Trading since the establishment of the company in 2006. He is a proven expert who knows in depth the healthcare sector and the related processes. Under his management Sopharma Trading has become the leading company in the sector and has grown its financial indicators for 15 consecutive years.
In 2010 Dimitar was among the founders of the Bulgarian Association of Pharmaceutical Wholesalers (BAPW) and until 2016 he was Chairman of the Association. In 2014 he was re-elected Vice-Chairman of the Confederation of Employers and Industrialists in Bulgaria, and has been Chairman of the Health Committee of the Confederation since its inception. In 2015 and 2016 he was also co-chair of the AmCham Health Committee. He is the winner of the grand prize "Mr. Economy" for 2017 of the Economy magazine.

Valeria Vidulova
Executive Director
Retail

Valeria has been part of the team of our company since 2013 and from the beginning is responsible for the creation and development of the SOpharmacy retail concept. She has over 20 years of experience in general, financial and strategic management in various international companies. Prior to joining Sopharma Trading, she held the positions of CFO and Procurator of Merck Bulgaria. Valeria has extensive practical experience in mergers and acquisitions, as well as in M&A integration, gained in her role as Associate Director and Accredited Transaction Services Partner at KPMG. At Sopharma Trading, she managed the acquisitions of several pharmacy chains and an online pharmacy, as well as the process of their subsequent joining of SOpharmacy.

Ventsislav Marinov
Executive Director
Wholesale

Ventsislav is a professional with more than 15 years of experience in the healthcare sector. He has been part of the Sopharma Trading team since the very beginning of the company, having held various management positions.
He knows the business, processes and operations of the company in detail, and in his role of Chief Strategy Execution Officer he is also responsible for the development and implementation of Sopharma Trading’s strategy. In 2019 he took on the role of Executive Director of the second largest chain of pharmacies in Bulgaria, managing the brands SCS, Sanita and Seiba, which was subsequently acquired by Sopharma Trading. Ventsislav has deep knowledge in finance, operations, mergers and acquisitions, business process management and more.

Milos Ristic
Executive Director of Sopharma Trading Serbia

Milos has been part of the Sopharma Trading team since 2015 and has been responsible for the development of our company's operations in Serbia since day one. He has a key role in positioning Sopharma Trading as a leader in the Serbian market and is actively involved in the implementation of our strategy to be a strategic investor in the healthcare sector in Eastern Europe.
Prior to joining the company, he held the position of Executive Director for the Balkans of the Carrefour retail chain, being responsible for Bulgaria and Serbia. In his career, he has held various management positions, including Executive Director of Delta Maxi, Chief Vice President of DelhaizeEurope, responsible for Serbia, Montenegro, Bosnia and Herzegovina. He has extensive experience in supply chain and logistics management, category management, wholesale, public procurement, strategy development.
Milos is a Doctor of Business Administration from the University of Belgrade and has extensive international academic experience related to London Business School, Harvard Business School, GFK Academy.

Mihaela Karamanolova
Executive Director Medical
Equipment Solutions

Michaela has over 17 years of experience in selling medical equipment and consumables, 10 of which are in Sopharma Trading. She has made many successful deals, and in the last two years with her team, she managed to accomplish key for the Bulgarian healthcare deliveries of innovative medical equipment for imaging, therapy and robotic surgery, as well as to launch the first modules of Sopharma Academy for expert training of medical professionals.

Plamen Kolev
Executive Director
Exclusive Portfolio

Plamen joined the team of Sopharma Trading in 2016, managing one of the main businesses of the company – Wholesale – for 4 years. For this short period he built a strong team with which he achieved high results. Thus, he got the opportunity to take over the management and development of a new business unit for the company - Exclusive Products.
Outside Sopharma Trading, his career path is connected with Heineken Zagorka AD, where for 13 years he has performed various professional roles, including Sales Representative, Regional Sales Manager, National Sales Manager, Sales Channel and Sales Team Skills Development Manager. In 2013, he joined the team of Heineken's subsidiary in Belarus as Commercial Director.

Desislava Slavcheva
Chief Digital Solutions Officer

Desislava has been part of our company’s team since 2019 and she has held various management positions in the telecommunications sector for more than 17 years. Prior to joining our team, she was Director of Technological Development at Telenor.
Desi has extensive knowledge in the field of business processes and systems, actively participating in the creation of the long-term strategy of Sopharma Trading, ensuring stable growth and added value with a focus on technological capabilities and digital solutions.

Petya Angelova
Chief Financial Officer

Petya is a professional with 20 years of experience in the field of accounting, finance and project management. She started her career as an accountant, but thanks to her expertise, she rose to the position of Financial Manager and Chief Accountant of Balkan Mineral and Mining EAD. In the period 2007-2019, she was part of the key management team of the Swissport Group – the largest independent ground handling provider worldwide. In Swissport Bulgaria she held the positions of Chief Financial Officer and subsequently Chief Operating Officer. Petya was also the Chief Executive Officer of Swissport Kazakhstan. In the last 2 years of her career at Swissport International she has been leading global projects covering the entire network of the group in over 50 countries. She has also managed group level projects at Aviapartner Holding, one of the leading independent ground handling providers in Europe with headquarters in Brussels.

Iliana Byanova
Chief Legal, Risk and Compliance Officer

Iliana is a professional with over 10 years of experience in the field of law and regulations, having held various management and consulting positions. She has a number of successful deals and completed projects behind her. She joined Sopharma Trading in 2020 from the team of First Investment Bank, where she was part of the senior management in her role of Chief Legal Activities and Regulatory Compliance Officer.
Iliana's achievements and expertise rank her among the most influential lawyers in the business in Central and Eastern Europe according to The Legal 500.

Maya Taseva
Chief Human Resources Officer

Maya is a proven expert with over 20 years of experience. She has extensive expertise in developing programs and strategies in the field of human resources in accordance with the business goals and results of the organization. Over the years she has held various management positions in a number of international companies, including Coca-Cola HBC, Orbitel, Bulstrad Life - Vienna Insurance Group. She joined us in 2020 from Carlsberg Bulgaria, where she was Human Resources Director.

Sanya Jevdzenjevic
Chief Operating Officer
of Sopharma Trading Serbia

Sanya has been part of our company's team in Serbia since 2017 and in her role as Chief Operating Officer is responsible for our business operations in the local market, as well as for the functions of human resources, law, quality management and project management in mergers and acquisitions. Her passion is business and people and she actively supports the growth of our business and the implementation of our strategic plans, building a stable organizational structure and developing a strong and successful team.
Sanya is a senior manager with extensive management experience. Prior to joining Sopharma Trading, she held the position of Vice President of Human Resources and Organizational Development at AholdDelhaiz, responsible for the development and implementation of human resources development strategies that support the achievement of the company's business goals. She has extensive experience in mergers and acquisitions and participated in the acquisition by Delhaize Group in 2011 and the subsequent merger of Ahold in 2016.