CEO and Chairman of the Board of Directors
Ognian Donev graduated from the German high school in Sofia. He studied in Hamburg and Vienna. He graduated in International Economic Relations at the Higher Institute of Economics in Sofia. In 1986 he received his PhD in economics in Berlin. Ognian Donev, PhD has been the Executive Director of Sopharma Trading AD since September 2021.
He is also:
- Chairman of the Board of Directors of Sopharma AD
- Member of the CEIBG Advisory Committee
- Member of the German-Bulgarian Chamber of Industry and Commerce
- Member of the National Commission for Corporate Governance
- Chairman of the International Chamber of Commerce for Bulgaria
- Member of the Board of BGPharmA - Bulgarian Generic Pharmaceutical Association
- Member of the Management Board of BCCI
- Chairman of the Board of Trustees of the Medical University of Sofia
- Vice President of the Vienna Economic Forum
- Member of the American Chamber of Commerce in Bulgaria (AmCham)
- Member of the Control Council of the Bulgarian network of the UN Global Compact
- Winner of the "Burov" prize for industrial management and the “Mr. Economy” prize
- Participates in the management or control bodies of a number of companies
He speaks German, English, Russian and Italian.
He is married and has two sons.
Ventsislav is a professional with more than 15 years of experience in the healthcare sector. He has been part of the Sopharma Trading team since the very beginning of the company, having held various management positions.
He knows the business, processes and operations of the company in detail, and in his role of Chief Strategy Execution Officer he is also responsible for the development and implementation of Sopharma Trading’s strategy. In 2019 he took on the role of Executive Director of the second largest chain of pharmacies in Bulgaria, managing the brands SCS, Sanita and Seiba, which was subsequently acquired by Sopharma Trading. Ventsislav has deep knowledge in finance, operations, mergers and acquisitions, business process management and more.
Michaela has over 17 years of experience in selling medical equipment and consumables, 10 of which are in Sopharma Trading. She has made many successful deals, and in the last two years with her team, she managed to accomplish key for the Bulgarian healthcare deliveries of innovative medical equipment for imaging, therapy and robotic surgery, as well as to launch the first modules of Sopharma Academy for expert training of medical professionals.
Plamen joined the team of Sopharma Trading in 2016, managing one of the main businesses of the company – Wholesale – for 4 years. For this short period he built a strong team with which he achieved high results. Thus, he got the opportunity to take over the management and development of a new business unit for the company - Exclusive Products.
Outside Sopharma Trading, his career path is connected with Heineken Zagorka AD, where for 13 years he has performed various professional roles, including Sales Representative, Regional Sales Manager, National Sales Manager, Sales Channel and Sales Team Skills Development Manager. In 2013, he joined the team of Heineken's subsidiary in Belarus as Commercial Director.
Desislava has been part of our company’s team since 2019 and before that she has held various management positions in the telecommunications sector for more than 17 years. Prior to joining our team, she was Director of Technological Development and Group CEE Chief IT Architect at Telenor.
Desislava has extensive knowledge in the field of Technology domain and Business processes design and creation, actively participating in the creation of the long-term strategy of Sopharma Trading, ensuring stable growth and added value with a focus on technological capabilities and digital solutions.
Petya is a professional with 20 years of experience in the field of accounting, finance and project management. She started her career as an accountant, but thanks to her expertise, she rose to the position of Financial Manager and Chief Accountant of Balkan Mineral and Mining EAD. In the period 2007-2019, she was part of the key management team of the Swissport Group – the largest independent ground handling provider worldwide. In Swissport Bulgaria she held the positions of Chief Financial Officer and subsequently Chief Operating Officer. Petya was also the Chief Executive Officer of Swissport Kazakhstan. In the last 2 years of her career at Swissport International she has been leading global projects covering the entire network of the group in over 50 countries. She has also managed group level projects at Aviapartner Holding, one of the leading independent ground handling providers in Europe with headquarters in Brussels.
Iliana is a professional with over 10 years of experience in the field of law and regulations, having held various management and consulting positions. She has a number of successful deals and completed projects behind her. She joined Sopharma Trading in 2020 from the team of First Investment Bank, where she was part of the senior management in her role of Chief Legal Activities and Regulatory Compliance Officer.
Iliana's achievements and expertise rank her among the most influential lawyers in the business in Central and Eastern Europe according to The Legal 500.
Maya is a proven expert with over 20 years of experience. She has extensive expertise in developing programs and strategies in the field of human resources in accordance with the business goals and results of the organization. Over the years she has held various management positions in a number of international companies, including Coca-Cola HBC, Orbitel, Bulstrad Life - Vienna Insurance Group. She joined us in 2020 from Carlsberg Bulgaria, where she was Human Resources Director.