Ексклузивно портфолио - Софарма Трейдинг АД
Our exclusive partners
We support our exclusive partners, providing them with the best positioning
Health care
We work with proven brands to provide the best health care for the whole family
Sustainable partnership
We achieve high results because we provide a full range of services for our exclusive partners

The Exclusive Portfolio division presents the expertise of Sopharma Trading in the management of exclusive brands. The main goal of the team is to build partnerships with international brands that are distinguished by their quality and have built trust with customers. These include medicines, food supplements, medical consumables and services that ensure a healthy and safe lifestyle.

We started developing our exclusive portfolio in 2009 and today we are the exclusive distributor of the Aboca, Jamieson and SVR brands. Together we have been successful for more than 10 years!

Sales team

In order to ensure the best positioning of our exclusive brands among our clients on the pharmacy market, our company has built a strong sales team. Our direct customers are over 2000 pharmacies, and we work with practically all pharmacy outlets located on the territory of the country through the distribution network.

Our sales representatives know in detail the products from our exclusive portfolio so as to provide adequate information about application, price and promotions.

As a responsible company, we invest in the development of the commercial skills of our experts through a series of trainings, workshops and field work.

Marketing team

According to the needs of our customers, we develop comprehensive brand strategies and implement existing ones, adapting them fully to the regulations of the local market.



Development and implementation of 360-degree marketing strategies



Planning of TV, Online and Radio campaigns


PR campaigns and merchandising



Organizing events for doctors, pharmacists, end customers



Designing and production of materials for end customers, medical and sales teams



Planning of promotional activities

Medical team

Our company develops its own medical team, which has a key role in imposing our exclusive products on the Bulgarian market. It provides the professional point of view and the direct connection between the company’s products and their audience – doctors and pharmacists. The team provides two-way information on the product effectiveness, the market reaction and the end customer.

Our medical representatives work every month with over 2200 doctors from all over the country, covering a wide range of medical specialties – general practitioners, obstetricians, ENT specialists, gastroenterologists, pediatricians, dermatologists and others.

Our achievements

*The information provided is based on IQVIA data

  • Aboca’s Grintuss is the #1 cough syrup for 2019 in Bulgaria
  • Aboca, with top products NeoBianacid & Melilax, is a leader in the segment of gastrointestinal products in Bulgaria
  • Jamieson's Vitamin D is the #1 product in its category for 2019 in the country
  • 40% growth of the Immunomix series of immunostimulants in 2020
  • n 2020, Jamieson's Vitamin D doubled in volume, with the Selenium, Magnesium and Zinc products growing by more than 50%
  • Jamieson’s Multivitamins for kids and adults grew by 40% in 2020

For more than 10 years we have been developing and imposing on the Bulgarian market a portfolio of exclusive products. We achieve this thanks to our partnerships with internationally established brands with proven quality and origin of products. The flexible and sustainable supply chain is our competitive advantage. But what really sets us apart is the innovative thinking, the extensive expertise in managing and imposing products and brands, and the passion we work with!

Plamen Kolev

Executive Director Exclusive Portfolio

For more than 10 years we have been developing and imposing on the Bulgarian market a portfolio of exclusive products. We achieve this thanks to our partnerships with internationally established brands with proven quality and origin of products. The flexible and sustainable supply chain is our competitive advantage. But what really sets us apart is the innovative thinking, the extensive expertise in managing and imposing products and brands, and the passion we work with!

Plamen Kolev

Executive Director Exclusive Portfolio
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Request

If you are willing to work for the successful positioning of your products on the Bulgarian market, please do not hesitate to contact us for an exclusive partnership

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    Уважаеми посетители на уебсайта,

    Уведомяваме ви, че, считано от 28.04.2021г. новата интернет страница на „Софарма Трейдинг“ АД, от която ще може да получавате актуална информация и материали във връзка с дейността на дружеството, ще бъде с променен домейн адрес, а именно - www.sopharmatrading.com/?lang=bg (вместо досегашния www.sopharmatrading.bg ). В случай че продължите да използвате стария домейн адрес на дружеството, ще се осъществява автоматично препращане към настоящата интернет страница.

    Dear website visitors,

    We hereby inform you that, as of 28th April, 2021 the new corporate website of Sopharma Trading AD, from which you will be able to receive up-to-date information and materials in connection with the company's activities, will have a changed domain address, namely - www.sopharmatrading.com/?lang=bg (instead of the current www.sopharmatrading.bg ). If you continue to use the company's old domain address, you will be automatically redirected to this website.